kathy ireland® CONNECT: Brand Extension
COLLABORATE: kathy ireland Worldwide® worked with E-filliate to create a line of designer mobile accessories that are both fashionable and practical.
DESIGN: The Mobile Life website, MobileLifeShop.com, was create as a platform to market kathy ireland® Connect and products from other third-party designers. Mobile Life showcases mobile technology accessories that enhance customers’ mobile devices, make them work better, do more and integrate them further into our everyday lives.
EXECUTE: kathy ireland® CONNECT launched October 2013. E-filliate designed and launched MobileLifeShop.com in December 2013 as a platform to sell kathy ireland® Connect and products from other third-party designers. E-filliate works with kiWW in product selection and website design, while overseeing logistics, including all order fulfillment and shipping.
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