Our Story Since 1987

E-filliate, Inc.

Helping Retailers Stay One Step Ahead

Your customers are always looking for what's next.

Our job is to help you stay one step ahead.

For nearly 40 years, E-filliate has helped retailers discover innovative products that solve real customer needs. From identifying emerging trends to developing trusted brand programs, our focus has always been the same:

Create products shoppers are excited to discover—and make them easy for retailers to bring to market.

Explore Our Offices View global infrastructure →

E-filliate headquarters building exterior

38 Years in
Business

Global Manufacturing Network

Privately Held

Company Foundation

Nearly Four Decades of Retail Innovation

Our business has evolved over the years, but our mission hasn't. Help retailers offer products their customers will love.

1987

Founded as a regional distributor with a commitment to quality products and dependable service.

Growing with Retail

Expanded into national retail programs while building long-term partnerships across the home improvement and specialty retail industries.

Building Global Capabilities

Established sourcing, manufacturing, and quality teams in Asia to support faster product development and dependable execution.

Bringing Trusted Brands to Life

Developed innovative product programs under recognizable brands like DEWALT and CRAFTSMAN, creating new opportunities for retailers and their customers.

Today

Helping retailers stay ahead with innovative products, trusted brands, and complete retail programs designed around changing consumer needs.

Global Infrastructure

Built Around Retail Success

Great products don't happen by accident.

Behind every successful retail program is a team focused on understanding shoppers, identifying opportunities, and delivering products that are ready for the shelf.

That's exactly how E-filliate works.

By bringing product development, manufacturing, packaging, merchandising, and distribution together, we're able to help retailers launch new programs with greater confidence.

Interactive Network

Connected globally.

Select a marker to open a location drawer and see how each hub supports the larger E-filliate platform.

Headquarters Office / Manufacturing Distribution

Offices

One Team. Global Reach.

Innovation doesn't stop at one office. Our California headquarters and Shenzhen office work together every day to help move products from idea to retail shelves. While our teams are located around the world, they operate as one—sharing information, solving problems quickly, and keeping projects moving forward. The result is a smoother experience for our retail partners and a better experience for their customers.

01 / Headquarters Rancho Cordova, California

Exterior

California Headquarters

The strategic center for product design, sales operations, partnerships, distribution, and customer support.

Rancho Cordova, California - Where Retail Programs Take Shape

Our headquarters is where new product ideas become complete retail programs.

From consumer research and product planning to merchandising strategy and customer support, our California team works closely with retail partners to develop products shoppers want to buy.

Consumer / category insights Product strategy Retail partnerships Sales and merchandising Customer Support

02 / International Office Shenzhen, China

Office

Shenzhen Office

On-the-ground support for sourcing, logistics, graphics, design coordination, quality control, and international relations.

Shenzhen, China - Closer to Manufacturing. Closer to Quality.

Having a dedicated team in Shenzhen gives us direct access to manufacturing partners and day-to-day production.

This helps us respond quickly, maintain quality standards, and keep products moving efficiently from factory to store shelves.

Factory partnerships Product sourcing Production management Quality assurance Packaging coordination Logistics

Operating Model

Why It Matters

Our global team isn't just about managing products.

It's about helping retailers bring better products to market with fewer obstacles along the way.

Consumer-First Innovation

Every program begins with understanding what shoppers are looking for next.

Trusted Execution

From sourcing to packaging, every step is managed with retail success in mind.

Reliable Quality

Dedicated oversight helps ensure products consistently meet brand and retailer expectations.

Faster Retail Readiness

Connected teams help move products from concept to store shelves more efficiently.